What it costs
The website price is fixed.
The system is scoped to you.
No big cheque for the website build — it comes with the monthly. The lead system is quoted as a range here and settled on a call, because what it costs genuinely depends on how much of your work it takes over.
The website — a fixed number
$249 a month. The build itself is free.
That covers:
- The build. Designed, written and put live. There is no cheque up front for it.
- Hosting and your domain.
- Changes when you need them — services, hours, phone number, photos.
- Keeping it working. If it breaks, that is mine to fix, not another invoice.
That price is fixed. It is the same for every trades business we build for, and it is not something I move on.
The lead system — a range, until we have spoken
$300 to $1,500 to set up, then $199 to $1,000 a month.
That covers:
- Calls, forms and email into one place, 24/7.
- Urgency sorting and emergency alerts that keep after you until you acknowledge them.
- Instant replies to customers, and self-service booking with confirmations.
- Automated follow-up for quiet leads, switched on only when you ask for it.
- Me fixing it when it breaks. Not a support ticket. A person you have already met.
Where you land in that range depends on how many channels it has to cover and how much work it is doing for you. I would rather scope it properly on a call than guess at a number here and be wrong in either direction.
Why one is a number and the other is a range
The website is the same job every time, so it has the same price every time. You should be suspicious of anyone who quotes a trades website without knowing anything about you — either they are guessing, or the number moves later.
The lead system genuinely varies. Covering one phone line is not the same job as covering phone, forms and email with booking rules built around your crew and your drive times. So you get a range here and the real figure on the call, before you commit to anything. If it is more than the work is worth to you, say so and we will leave it there.
What I will not do is quote you low and add it back later. The number we agree is the number, and if something would push it up — a lot more call volume than we planned for — you hear about it before it happens, not on an invoice.
The Google profile work
Claiming and correcting your Google Business Profile is a small, separate piece of work, priced on its own. It is often where we start, because it is quick and you can see the result. It does not require you to take the website or the lead system.
Fair questions about the money
If I stop paying, do I lose the website?
The site is hosted and maintained as part of the monthly, so it stops being maintained when the monthly stops. Your domain is yours and stays yours — I never take ownership of it, and the same goes for your Google listing. We will talk through exactly what happens at the end before you sign anything, not after.
Am I tied into a long contract?
That is a straight conversation on the call. I would rather agree terms you are comfortable with than lock you into something you resent by month four.
Can I take the lead system without a new website?
Yes, if your current site is decent enough to hang a form on. If it is not, I will tell you, because a fast lead system behind a site that loses people before they reach the form is not going to help you much.
Can I take the website without the lead system?
Yes. $249 a month, build included, and that is the whole arrangement. Plenty of people start there and add the lead system later once they have seen me actually do something. What I do not do is a one-off build paid up front and then goodbye — the monthly is what keeps the site maintained rather than slowly rotting.
Why should I believe a business with no clients yet?
You should not take it on faith — that is exactly why the call is a screen-share rather than a slideshow. You will see the working system handle a lead in front of you. Judge it on that, and on whether I give you straight answers about what it does not do.
Get the actual number
Thirty minutes, no obligation, and you will leave knowing what it would cost you and what you would get. If it is not a fit, that is a fine outcome for both of us.